Bella Hadid's Frankies Bikinis Collection.

Published on 16 March 2025, by Olivia Collins | USA. 

When Bella Hadid and Frankies Bikinis teamed up to launch a swimwear collection, the fashion world knew it was in for something major. The supermodel, known for her impeccable street style and ability to set trends effortlessly, brought her signature aesthetic to the beloved swimwear brand, and the result? A collection that redefines beachwear in 2025. From vintage-inspired prints to sultry silhouettes, this collaboration is more than just another celebrity-endorsed line it’s a statement on where swimwear fashion is headed.

Frankies Bikinis, founded by Francesca Aiello, has long been a go-to brand for stylish, high-quality swimwear. But with Bella Hadid’s touch, the collection takes on a whole new level of sophistication and sex appeal. Designed to celebrate confidence, femininity, and a touch of nostalgia, the pieces incorporate delicate lace, dreamy pastel tones, and playful textures that channel a vintage-meets-modern aesthetic. The campaign itself, shot in a setting reminiscent of ‘90s supermodel glamour, reinforces the idea that swimwear isn’t just about the beach it’s about making a fashion statement anywhere under the sun.

One of the standout elements of the collection is its ability to cater to different body types while maintaining a trendy, high-fashion feel. Bella and the Frankies Bikinis team have ensured that the pieces offer a mix of barely-there designs and more structured, supportive options. High-cut bottoms elongate the legs, underwire tops provide a flattering lift, and one-piece silhouettes merge elegance with a touch of playful sensuality. The collection also embraces the rise of swimwear as everyday wear think bikini tops styled with oversized blazers, high-waisted denim, or crochet skirts for an effortlessly cool off-duty model look. Beyond aesthetics, the collection taps into the growing demand for sustainability in fashion. With an increasing number of consumers prioritizing ethical production, Bella Hadid’s line with Frankies Bikinis incorporates eco-friendly materials and mindful manufacturing processes. This shift towards conscious fashion proves that looking good doesn’t have to come at the planet’s expense—a movement that continues to gain traction among luxury and contemporary brands alike.

Another reason this collaboration is making waves is its alignment with the resurgence of early 2000s fashion. Low-rise bottoms, dainty floral patterns, and ruched fabrics pay homage to the Y2K aesthetic that has taken over runways and social media alike. This nostalgic influence is particularly appealing to Gen Z and millennial shoppers who are always on the hunt for styles that blend throwback vibes with modern edge.

With Coachella and summer vacations on the horizon, the timing of this collection’s release is no coincidence. Bella Hadid has long been a festival fashion icon, and this swimwear line doubles as the perfect poolside-to-party wardrobe. The collection blurs the lines between resort wear and everyday style, proving that the right bikini can be as much a part of one’s outfit rotation as a designer handbag or a statement sneaker.

Bella Hadid’s partnership with Frankies Bikinis is more than just a celebrity collaboration—it’s a fashion moment. By infusing her personal style into the designs, embracing sustainability, and tapping into the biggest swimwear trends of the year, she has solidified her place as a true trendsetter beyond the runway. Whether you’re hitting the beach or just looking for the ultimate cool-girl summer look, this collection is set to be the swimwear staple of the season.